Is This for You?
Those who wish to start their own business, those looking for work, as well as employees who wish to learn more about business structure and law.
Award and Associated Qualifications
Marketing Essentials
Marketing Courses
Over four lessons you’ll cover topics such as understanding what a marketing plan is, how to carry out appropriate research, how websites are designed to market a company, effective advertising and the four P’s of marketing products.
Start DateFlexible
Study TypeIn centre, online, or a combination
Training TypeCourse
Duration8 to 10 hours to complete
About This Course
In today’s market, driving business forward is a tough and highly competitive game. Beating competitors and increasing profit is at the forefront of many business development plans – pushing marketing forward as a fundamental sales channel.
The course will take around 8-10 hours to complete and can be studied at times to suit you using our self-study method meaning you can take it at your own pace.
On successful completion of the course you will gain a renowned Pitman Training certificate which will set your CV apart from the crowd.
There are four lessons in this course: -
Lesson One: Understanding what a marketing plan is for; how to research a product for marketing purposes; how to carry out market research; qualitative and quantitative research; questionnaires; customer profiles.
Lesson Two: How websites are designed to market the company and the product; working with search engines; using keywords to increase internet presence; using social networks as a marketing tool; different ways to advertise online; email marketing; mobile marketing; monitoring the effectiveness of search, website and social media marketing; convergent technology.
Lesson Three: The AIDA formula for effective advertising; the use of colour, images and text in advertising; how advertising encourages the customer to take the next step; why and when companies use flyers; elements of an effective flyer; why and when companies use news releases; key elements of an effective news release; writing a news release; how news feeds work in social networking; effective television and radio advertising.
Lesson Four: The four Ps of marketing products; the lifecycle of a product; product placement and pricing strategies; how companies promote the brand; the importance of brand loyalty; careers in marketing, and how to get started in this sector.”
Download Course Packet
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Download Course Packet
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Download Course Packet
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Aims and Objectives
The aim of this course is to give an understanding of how marketing departments plan and execute marketing strategies.
Pre-Requisites
There are no formal pre-requisites requied but familiarity with Microsoft Word and the internet would be preferable prior to starting this course.
Finance Options
Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: –
Self-Funded:
- Flexible payment plans to help you spread the cost* available at many of our centres;
- You could opt to pay upfront.
Company Funded:
Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.
What we can help with:
- Providing a comprehensive training programme outlining learning outcomes
- Tailored personnel letters
- Communication with finance departments to arrange payment options (upfront or payment plan*).
Funding & Grants:
There may be the opportunity to apply for funded grants that can help towards the cost of training. These include the Skills Development Scotland ITAs and the ReAct programme in Wales. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by each individual centre.
We’d recommend you speak to a Course Advisor in your local centre to find out whether they are registered to offer any such schemes and discuss your requirements further.
* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.
Career Path
With this certificate on your CV you can work towards roles such as Marketing Assistant, Social Media Manager, Marketing Manager, Events Manager or even be able to start thinking about marketing your own entrepreneurial venture!
What’s the Difference?
We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.
Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.
Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.
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