Is This for You?

This course is ideal for business owner who wish to harness the power of social media to increase their prospects.

These skills would also be useful for PAs, EAs, Office Managers, Marketing Assistants, Business Development Managers as well as others involved in PR, event management and promotion.

A basic knowledge of the internet and an awareness of social media would be an advantage.

Award and Associated Qualifications

Awarded 17 CPD points upon successful completion

Start Date
Study Type
In centre, online, or a combination
Training Type
17 hours

About This Course

The course has been designed for those who wish to learn about social media strategy for their own business or want to find work in this field.

The course is suitable for Personal Assistants, Executive Assistants, Office Managers, Marketing Assistants, Business Development Managers, as well as those involved in public relations, event management, and promotion.

Course Content

Module 1 – Setting the Scene – What is social media and what are the benefits? Why use social media? What worries you and excites you? Taking a strategic approach.

Module 2 – Review – A review of how social media marketing fits into current marketing activities.

Module 3 – Aims and Audience – The reasons for using social media. Identifying social media audience groups. Understanding keywords.

Module 4 – Channel – You will explore a range of social media channels including blogs, newsletters, niche tools, videos, podcasts, forums, and the leading social platforms.

Module 5 – Content – You will think about what you are going to say on social media – choosing content or relationship marketing, content ideas, content plans, and re-using content.

Module 6 – Resources – Let’s take a look at social media policy, the risks of social media, and crisis management.

Module 7 – Measure – Ensuring a return on investment.

Module 8 – Putting it All Together – Creating a social media strategy and best practices for social media.

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Aims and Objectives

The course has one simple aim –– to learn how social media can be used in business for marketing purposes.



Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: –


  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).

Funding & Grants:

There may be the opportunity to apply for funded grants that can help towards the cost of training. These include the Skills Development Scotland ITAs and the ReAct programme in Wales. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by each individual centre.

We’d recommend you speak to a Course Advisor in your local centre to find out whether they are registered to offer any such schemes and discuss your requirements further.

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

Career Path

This will help anyone who wants to take on the social media activities for a business. Corporate marketing departments need individuals with these skills and experience.

This course would also be useful for entrepreneurs who are looking to start their own business and would like to expand their audience or reach a new audience.

What’s the Difference?

We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.

Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.

Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.